The Benefits of Using Promotional Products for Your Business
Promotional products are a powerful tool to increase your brand recognition, generate leads, and ingratiate your business to consumers. What may appear as a simple branded tote, mug, or t-shirt is actually a highly strategic and effective advertising strategy. To be clear, this isn’t just “stuff”, but tools to help your business stay relevant in the consumer’s mind, and to grow. Doing the right research and knowing your customer goes a long way in an effective promotional products campaign. In this piece we’ll discuss some of the biggest benefits to using promotional products, including answering a few key questions, such as:
• How many people can you actually reach with promotional products?
• How long do promotional products truly stick around?
• What do promotional products cost? What kind of return on investment do they yield?
• Do consumers even like promotional products?
And perhaps the most burning question of all,
• Do promotional products translate into actual business?
Keep reading for answers to all of these questions, which are backed up by data from numerous studies on the subject.
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